To reflect their relocation to purpose built headquarters, this well established construction firm
requested a modernised logo which incorporated their new building. Retaining the blue of their original
identity from which Abdul Rahman Mansoori Contracting had built their customer base, the letters were
aggrandised and the logo simplified to a straightforward yet arresting design, conveying solidity and
strength in a manner that was bold and fresh.
When it came to taglines the answer was simple; in all
their years of business ARM had learned their greatest asset, more than the infrastructure they had put
in place, lay in the relationships they had built and maintained.
